Briefs every team
Sales, service, supply chain: one clear brief each, from your context.
LEADWAYS MARKETING ASSISTANT
Your AI marketing assistant for every campaign
ARIA turns your business context into briefs, content and plans, checks every piece before it goes out and tells you each week what worked. Your team decides what gets published.
Get ARIA →In the marketing plan
Keep every campaign on brief
Creates and checks content
Posts, emails and pages, checked for tone, facts and brand.
Plans the content calendar
A shared plan in Excel, with dates, owners and status.
Reads the results
Spots trends and tells you what to keep, fix or stop.
USE CASES
See how ARIA runs a campaign, from brief to recap
Four moments from a real launch week, shown in the tools your team already uses.
ARIA capabilities
Built for the marketing work that never stops
Create briefs for every team
Sales, marketing, customer service, supply chain: one brief each.
Write social posts
Channel-ready posts in your tone, with hooks and hashtags.
Draft newsletters and emails
Personalised content with links, news and a clear call to action.
Check content before it goes out
Tone, facts, claims and brand rules reviewed on every piece.
Build the content plan in Excel
Dates, channels, owners and status in one shared file.
Analyse performance trends
See what grows, what stalls and why.
Share expert marketing advice
Practical recommendations based on your results and market.
Send a weekly content recap
Published pieces, engagement and next steps every Friday.
Coordinate marketing tasks
Deadlines, owners and reminders so nothing slips.
Keep the message consistent
The same story across teams, channels and languages.
Repurpose content
Turn one article into posts, emails and talking points.
Watch the market
Competitor moves and sector news, summarised with links.
Publish and schedule
Approved content goes out on the channels you connect.
Generate campaign ideas
Angles and formats matched to your goals and season.
Adapt content by language
Local versions that keep the same tone and rules.
Advise on positioning
Sharpen how each offer is described and to whom.
After the work
After every campaign, your marketing picture stays clear
ARIA keeps the content plan current and shows what performed, so the next decision is easier.
Content tracking activeON
01 Content plan
The content plan, kept current in Excel
Every piece has its date, channel, business unit, owner and status. ARIA updates it and flags what waits for approval.
02 Performance view
Every piece of content, measured in one view
Engagement, clicks and leads by channel, with the trend and ARIA’s recommendation for next week.
Across your tools
Works inside your existing marketing tools
Your tools
Marketing work where your team already is.
ARIA works alongside your chat, email, spreadsheets and social channels, so nobody has to learn a new place to check.
ChatEmailExcelSocialNewsletter
Content studio
From one brief to finished content, in your voice.
Posts, emails, articles and visual briefs follow the same message, and each one is checked before it reaches you.
DraftCheckApprovePublish
Leadways AI Brain
ARIA creates from the business context you approve
Leadways AI Brain brings together your brand, offers, past campaigns and performance data. You decide what ARIA can use, what she may prepare and what always needs approval.
Brand guidelinesProducts and offersPast campaignsPerformance dataApproved claims
Your brand, understoodEvery draft follows the tone, words and rules you approve.
Results that carry forwardWhat performed last month shapes the next plan.
One message for every teamSales, service and operations share the same story.
Defined controlsYou set the boundaries, channels and approvals.
Control and handoff
ARIA prepares the work. Your team decides what gets published.
You define which content needs approval, which channels ARIA may use and when a request belongs with a person.
 ARIALeadways | Generic AI writer | Manual coordination | |
|---|---|---|---|
| Uses your brand and offer context | ✓ | ✕ | ✓ |
| Briefs every business unit | ✓ | ✕ | ✓ |
| Checks content before it goes out | ✓ | ✕ | ✓ |
| Keeps the content plan up to date | ✓ | ✕ | ✕ |
| Weekly recap with performance trends | ✓ | ✕ | ✕ |
| Hands off work outside its scope | ✓ | ✕ | ✕ |
Typical capabilities shown. Specific setups vary.
ARIA FAQ
Questions to answer before ARIA supports your marketing
No. She prepares briefs, drafts, plans and recaps so your team spends its time on ideas and decisions. People approve what is published.
Only what your team has approved, and only on the channels you connect. Drafts stay drafts until someone says yes.
She works from the brand guidelines, offers, past campaigns and approved claims made available through Leadways AI Brain.
Yes. The content plan can live in Excel or Google Sheets, and ARIA keeps dates, owners and status up to date.
Any business unit that needs a message: sales, marketing, customer service, supply chain, HR or management.
She hands it to the right specialist. A prospect goes to MAX, a deep data question to OPS, a hiring request to CORE.
Leadways Team
ARIA is one specialist in a team. When work belongs elsewhere, it moves to the right one.
IRIS
Answers customer calls, understands the request and moves it to the right next step.
Discover IRIS →MAX
Researches prospects, qualifies companies and prepares follow-ups for your approval.
Discover MAX →OPS
Analyses trends, detects anomalies and turns raw data into usable insight.
Discover OPS →CORE
Organises job descriptions, resumes and interview notes into hiring context.
Discover CORE →See ARIA in your workflow
See where ARIA could fit into your marketing workflow.
Show us how briefs, content and reporting work today. We will map the first workflow where ARIA can prepare the work while your team keeps control.
Book a discovery call →