Knows your business
Products, offers and sales context behind every draft.
LEADWAYS SALES ASSISTANT
Your AI sales assistant for every opportunity
MAX researches prospects, prepares personalised outreach and keeps follow-ups moving, so useful sales context never goes cold between conversations. Your team decides what gets sent.
Get MAX →In the pipeline
Keep every opportunity moving
Qualifies the right companies
Finds prospects, checks fit and identifies the right contact.
Follows up before silence sets in
Prepares timely, personalised drafts for your approval.
Keeps the context organised
Keeps deals, messages and next steps clear.
USE CASES
See how MAX works an opportunity, from research to recap
MAX capabilities
Built for the sales work that quietly falls behind
Build sales proposals
Turn conversations into clear, professional proposals that highlight value.
Improve sales proposals
Refine clarity, structure and value alignment before sending.
Develop sales strategy
Align outreach with market opportunities and revenue goals.
Review pricing strategy
Evaluate positioning against deal context and target customers.
Generate cold call scripts
Craft tailored conversation starters.
Draft cold and follow-up emails
Write personalised messages designed to drive replies.
Personalize outreach at scale
Adapt messages to role, industry, history and intent.
Simulate mock sales calls
Practise messaging, flow and responses before real conversations.
Predict objections early
Surface likely objections before momentum stalls.
Support objection handling
Suggest relevant framing and responses.
Advise on negotiation
Offer context-aware guidance for the deal.
Prioritize leads and activities
Focus on the highest-impact opportunities.
Create fit analysis
Assess a lead against the company’s ICP.
Forecast pipeline health
Spot deals needing attention and growing momentum.
Brainstorm upsells and downsells
Find relevant expansion or adjustment opportunities.
Help onboard sales reps
Share guidance, scripts and examples from the playbook.
After the work
After the work, your sales picture stays clear
MAX leaves drafts ready for approval and keeps CRM and email activity up to date.
Follow-up tracking activeON
01 Follow-up draft
A follow-up, ready for your approval
MAX prepares the email in your inbox as a draft. You read it, edit it and decide whether it goes out.
02 CRM update
Every opportunity, updated in your CRM
Stage, last activity and next step are kept current, so anyone on the team can see where each deal stands.
Across your tools
Works inside your existing sales tools
Your tools
Sales work where your team already is.
MAX can work alongside your chat, email and CRM, so nobody has to learn a new place to check.
ChatEmailCRM
Human validated
Nothing goes out without your say.
Drafts stay drafts until your team approves them, and the boundaries are defined before MAX starts.
DraftReviewSend
Leadways AI Brain
MAX sells from the business context you approve
Leadways AI Brain brings together your products, business context and previous sales activity. You decide what MAX can use, what he may prepare and what always needs approval.
ProductsBusiness contextSales playbooksPrevious conversationsApproved commercial information
Your offer, understoodDrafts and briefs draw from the products and messages you approve.
History that carries forwardEarlier conversations inform the next follow-up.
Consistent voiceEvery prospect hears the same story, in your tone.
Defined controlsYou set the boundaries, actions and approvals.
Control and handoff
MAX prepares the work. Your team decides what goes out.
You define which drafts need approval, which contacts MAX may research and when a deal belongs with a person.
 MAXLeadways | Generic AI chatbot | Manual follow-up | |
|---|---|---|---|
| Uses your product and sales context | ✓ | ✕ | ✓ |
| Researches and qualifies prospects | ✓ | ✕ | ✓ |
| Drafts personalised outreach | ✓ | ✓ | ✓ |
| Keeps CRM and email activity organised | ✓ | ✕ | ✕ |
| Available whenever the team needs it | ✓ | ✓ | ✕ |
| Hands off work outside its scope | ✓ | ✕ | ✕ |
Typical capabilities shown. Specific setups vary.
MAX FAQ
Questions to answer before MAX supports your sales team
No. He handles research, drafts and admin so your team can spend time on conversations. People decide what is sent and which deals to pursue.
Cold and follow-up emails are prepared as drafts. Sending stays validated by your team, and you define what needs approval.
He works from the products, business context and commercial information made available through Leadways AI Brain.
Yes, CRM information can be updated within the scope you define, so the sales picture stays current.
He hands it to the right specialist. A marketing brief goes to ARIA, a data question to OPS.
Your offer, target companies, tone, the tools he connects to and which actions need approval.
Leadways Team
MAX is one specialist in a team. When work belongs elsewhere, it moves to the right one.
IRIS
Answers customer calls, understands the request and moves it to the right next step.
Discover IRIS →ARIA
Turns business context into briefs, content plans and coordinated marketing work.
Discover ARIA →OPS
Analyses trends, detects anomalies and turns raw data into usable insight.
Discover OPS →CORE
Organises job descriptions, resumes and interview notes into hiring context.
Discover CORE →See MAX in your workflow
See where MAX could fit into your sales workflow.
Show us how research and follow-up work today. We will map the first workflow where MAX can prepare the work while your team keeps control.
Book a discovery call →